Network Marketing for Dummies: Learn Network Marketing But Avoid Being A Dummy
ByYes, there really is a book called Network Marketing for Dummies, written by Zig Ziglar. In case you don’t know, Zig Ziglar is an amazing motivator and trainer and his information has helped countless companies and entrepreneurs. Will his book help you? Well that depends…
Technically, everyone starting out in network marketing is a “dummy”… and it is tempting to purchase a book like Ziglar’s. Don’t get me wrong: education and personal development are crucial to your success. There have been many books and courses that have helped me become a better entrepreneur and marketer. However, in my experience, a book or a course will never replace real-world education.
In other words, it’s great to utilize a book like Network Marketing for Dummies as a learning resource, but nothing will contribute to your success like learning and implementing effective marketing. Taking massive action will yield massive results.
It is true that Ziglar provides valuable information like how to choose the right network marketing company and how to find the right compensation model, etc.
But your success in network marketing is really about YOU… how you will brand yourself and market yourself. Ziglar’s book alone will not help you do this.
You must get out there in the trenches and make something out of nothing. I speak from experience… I spent too much time absorbing information but not enough time taking action. It’s the latter that will take you from a network marketing “dummy” to a network marketing expert. It really does become easier and it all starts to come together and make sense… but not until you start doing it, and doing it many times.
But how does one market themselves and their business if they are new? Great question… immerse yourself in marketing training. Eat, breathe, and sleep marketing. Personal development is very important, because you must have the right mindset. But… if you do not know how to effectively market your business, you will be out of business fast and create your own financial recession.
Better yet, find a network marketing opportunity that provides a first-class marketing education. I’ve discovered that this yields a lot more than reading a book. Why? Because you will have direct access to proven leaders in your company that know how to market and you can utilize their knowledge and experience. Are you able to get Zig Ziglar on the phone? Doubtful.
How will you know which opportunity provides the best marketing training and the best leaders? Trust your gut, you will know when the right opportunity falls in your lap. I knew the moment I laid eyes on the system I’m involved in that it had every component needed for success.
Verdict: Network Marketing for Dummies won’t hurt, but your time is better spent on learning the actual marketing part of your business.
